Established Beauty Brands
Reliable manufacturing, product extensions, formula development and repeat production for established beauty brands.
Scale · Consistency · Repeat Orders
Guangzhou, China · Est. 2012
Professional Cosmetics & Skincare OEM/ODM Manufacturing for Growing Beauty Brands
From custom formulation and product development to manufacturing and packaging, CHOICEODM helps beauty brands turn product requirements into market-ready cosmetics and skincare products.
Custom Formulation
OEM & ODM
GMP-Compliant Manufacturing
Cosmetics Manufacturing
CHOICEODM
Manufacturing Partner
12,000
m² Facility
300+
Employees
ISO 22716
GMPC · Halal
Who We Work With
Built Around the Needs of Growing Beauty Brands
Whether you are expanding an established beauty line or developing a new product range, our team helps turn your requirements into a practical development and manufacturing plan.
02
Core Focus
Growing Beauty Brands
Product development and scalable manufacturing support as your brand expands its range and moves toward larger production.
Development · Growth · Scale
Private Label & E-commerce
Product selection, customization, packaging and manufacturing for brands building focused online beauty product ranges.
Selection · Customization · Launch
Qualified Beauty Startups
Development support for founders with a defined product concept, clear market plan and realistic production requirements.
Clear Brief · Market Plan · Production
OEM / ODM Capabilities
From Product Brief to
From Product Brief to
Market-Ready Beauty Products
Our OEM and ODM services connect formulation, product development, packaging, manufacturing and quality control into one coordinated process.
OEM Manufacturing
Production
Precision Manufacturing
OEM
Manufacture to Your Specifications
If you already have a formula, product specification or established product direction, our manufacturing team can help translate your requirements into production-ready goods.
- Manufacturing to approved specifications
- Packaging and decoration coordination
- Quality control and batch documentation
Specification
→
Manufacturing
→
Quality Control
ODM · R&D
Product Development
Beauty Formulation R&D
ODM
Develop the Product With You
If you have a product concept but need formulation and development support, our R&D team works with your brief to develop samples for evaluation and confirmation.
- Product brief interpretation and formulation
- Sample development and evaluation
- Formula refinement before production
Brief
→
Formulation
→
Sampling
→
Confirmation
Ready to Move Forward?
Have a Product Brief or Reference Sample Ready?
Share your product requirements with our OEM/ODM team and discuss the next step for sampling and development.
Why CHOICEODM
Product Development Support Built Around Beauty Brands
We combine beauty-industry product understanding with in-house R&D, manufacturing and packaging coordination, helping brands move from brief to repeat production with fewer unnecessary handoffs.
01
Beauty Engineering Expertise
Customer-facing professionals understand product requirements from a beauty-industry perspective, not only a production perspective.
02
Fast Sampling & Feedback
Clear communication helps move formula evaluation and sample adjustments forward with less unnecessary back-and-forth.
03
Integrated OEM & ODM
Formulation, sampling, manufacturing and packaging coordination can be managed through one manufacturing partner.
04
Built for Repeat Production
A 12,000 m² facility and established quality systems support ongoing product programs as order volumes and product ranges grow.
How We Work
From Product Brief to Finished Goods
A structured development process keeps product decisions, sampling and manufacturing aligned from the beginning.
Phase 01
Planning & Development
01
Project Consultation
Discuss your product concept, target market, formula requirements, packaging preferences and project goals.
02
Formula & Product Development
Our R&D team develops or adjusts the product according to your brief and target performance.
Phase 02
Sampling & Confirmation
03
Sample Development
After the sample fee is confirmed, samples are prepared for evaluation and refinement.
04
Testing & Formula Confirmation
Test the formula, texture, colour, fragrance and performance before final formula approval.
Phase 03
Order & Production
05
Packaging & Order Confirmation
Confirm packaging specifications, order details and deposit before production.
06
Mass Production
Production is carried out under our GMP-compliant manufacturing and quality management system.
Phase 04
QC & Delivery
07
Quality Control & Balance Payment
Finished products complete quality checks before final payment and shipment arrangement.
08
Shipment & Reorder Support
Products are prepared for shipment with documentation and ongoing support for repeat orders.
Manufacturing Proof
Quality Control & Production
Product Development Connected to Repeat Production
R&D + Manufacturing
Development and Manufacturing Under One Roof
In-house R&D and manufacturing teams work together from product brief through formula confirmation, production and repeat orders.
01
In-House R&D
Custom formulation, sample development and product refinement.
02
GMP-Compliant Manufacturing
A 12,000 m² facility supporting manufacturing and repeat production.
03
Quality & Documentation
Quality checks and documentation support for international projects.
50+
Custom Formulas / Year
12,000 m²
Facility
300+
Employees
Since 2012
Beauty Manufacturing
Quality & Compliance
Manufacturing You Can Build Your Brand On
Our manufacturing systems and certifications are designed to support international beauty product development and export requirements.
ISO
ISO 22716
International cosmetic Good Manufacturing Practice standard supporting controlled manufacturing processes.
GMP
GMPC
Good Manufacturing Practice systems for cosmetic production and quality management.
✓
Halal
Halal-certified manufacturing support for beauty products targeting Middle Eastern and international markets.
Product Documentation Support
MSDS/SDS and product documentation support can be provided according to product and destination-market requirements.
Featured Product Categories
Develop Products Across the Beauty Spectrum
Explore our core cosmetics, skincare and personal care categories developed for beauty brands, private label businesses and growing product lines.
Core Category
Lip Makeup
Lip products developed for colour, shine, hydration and long-wear performance.
Core Category
Powder Makeup
Face powder products designed for colour, definition, glow and complexion finishing.
Eye Makeup
Eye and brow products covering definition, colour, precision and volume.
Base Makeup
Complexion products for coverage, preparation, correction and finishing.
Body & Hair Care
Personal care products including shampoo, body wash and everyday hair and body care.
Skincare
Facial care products including cleansing, hydration, treatment and sun care.
Selected Project Experience
Product Development in Practice
Examples of the types of product development and manufacturing projects our team supports.
Makeup Development
Long-Wear Lip Product Development
A lip product development project focused on product performance, formula refinement and creating a finished product suitable for the brand's target market.
Development Focus
Formula development · Performance · Sampling · Manufacturing
Skincare Development
Natural Skincare Development
A skincare development project focused on translating the brand's product concept into a manufacturable formula and finished product.
Development Focus
Formula development · Product testing · Packaging · Production
Brand Development
Beauty Product Development
Product development support for a growing beauty brand, covering product selection, development, packaging coordination and manufacturing.
Development Focus
Product concept · Development · Packaging · Brand scaling
FAQ
Frequently Asked Questions
Answers to common questions from brands considering OEM/ODM manufacturing.
What is the difference between OEM and ODM?
OEM means we manufacture products according to your existing formula, specification or product requirements. ODM means our team helps develop the formula and product based on your product brief. We support both models.
Can CHOICEODM develop a custom formula?
Yes. Our in-house R&D team develops customized formulations based on your product brief, target performance and market requirements. We develop more than 50 customized formulas annually.
What is your MOQ?
MOQ depends on the product type, formula, packaging and customization requirements. Please provide your product requirements so our team can evaluate the project and provide a suitable quotation.
Do you provide packaging sourcing and customization?
Yes. Packaging sourcing, decoration and assembly coordination can be included depending on the project requirements. You can also provide your own packaging design or specifications.
How long does product development and sampling take?
Timing depends on the product, formula complexity and packaging requirements. After your brief and sample fee are confirmed, our team will advise the expected sampling and development schedule for your project.
Ready to Develop Your Next Product?
Turn Your Product Idea Into Reality
Tell us what you are looking to develop. Our team can help evaluate the product direction, formulation requirements, packaging and manufacturing needs.
Start Your Project
Tell Us About Your Product
Share your requirements and our team will review your project and respond with the next steps.